The supermarket chain operates three main store formats, regular stores Sainsburys local and central and Sainsbury major asset “Sainsburys. Unlike Tesco and Asda, Sainsbury does not use a separate brand for its hypermarkets, after eliminating the” Savacentre fascia several years ago.
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At the end of his portfolio store year 2010/11, Sainsburys was as follows.
Traditionally, most Sainsburys stores were located in areas around London and the south east of England. The company acquired the Midlands-based Thoroughgood in the 1930s. Expansion since 1945 has given the company national reach, even if the string is not represented in Scotland as other chains such as Tesco, Morrisons and. This is partly due to the fact that Sainsburys lost to Tesco in the bidding for William weak in the 1990s.
Since 1999, Sainsbury has received a new look. The name of the former “J Sainsburys”, used in various forms since 1869, has been deleted and replaced by “Sainsburys.” Most of the stores were refurbished with dark blue walls, bright orange wall panels and gray shelving, as well that further extractions. individual counters also have different brightly colored panels behind them.’s new flagship store in Greenwich, south London, was the first to receive this new look, which leads to the expression ‘Greenwich Blue’ which is used to describe the color of the signature of a typical store. This format was later extended to the entire area throughout the store.
Following the introduction of the “Try something new today slogan in 2005, stores were again refurbished with cream walls, red and black signage and dark blue, with cream-colored shelves and boxes. New staff uniforms color eggplant were implemented in all stores.
Old external signage bearing the name “J Sainsbury has yet been found in use as recently as the summer of 2011 in Swindon and at Ashbourne, Derbyshire.